About Shaping Safer Futures

Why we exist
Our Approach
Meet our Founder
Hello, I’m Beth.
I'm a Chartered safety professional, children’s author, keynote speaker, and the creator of The Safety Superhero Academy® and Shaping Safer Futures®.
My career began in construction and engineering, where I spent over a decade working in safety-critical environments. During that time, I saw first-hand that while we focused heavily on compliance, we weren’t always addressing the behaviours and understanding behind it. Alongside my industry work, I’ve supported early career development, contributed to education and policy initiatives, and worked closely with educators. It became clear that if we want to create lasting change, we need to start much earlier.
That belief led me to write The Safety Superhero, a children’s book inspired by my son, to introduce safety in a way that felt engaging and relatable. The response showed there was a real need for a different approach...